Advertisement Revenue and Exposure Optimization for Digital Screens in Subway Networks Using Smart Card Data
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DOI: 10.1109/tits.2022.3203705
Abstract: The digital screens installed inside subway stations generate advertisement revenue by displaying advertisements to passengers. Digital advertisements are increasingly preferred by advertisers because of the high traffic volumes in subway. This paper designs a digital… read more here.
Keywords: advertisement revenue; smart card; card data; digital screens ... See more keywords