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Published in 2018 at "International Review on Public and Nonprofit Marketing"
DOI: 10.1007/s12208-018-0202-x
Abstract: The present study employs a longitudinal approach in order to investigate the use of gender stereotypes in print political advertisements for male candidates for parliamentary seats in Greece. For the purpose of the research, a…
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Keywords:
stereotypes advertisements;
gender;
advertisements male;
gender stereotypes ... See more keywords