Sharing of Sponsored Advertisements on Social Media: A Uses and Gratifications Perspective
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DOI: 10.1007/s10796-017-9821-8
Abstract: Organisations are increasingly utilising social media to advertise to, and interact with, consumers. Sponsored advertisements embedded into targeted users’ social media feeds appear less invasive than standalone advertisements but, unlike organic postings, incur financial cost.… read more here.
Keywords: social media; uses gratifications; sponsored advertisements; media uses ... See more keywords
Consumer Perceptions towards Unsolicited Advertisements on Social Media
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DOI: 10.3390/data7100138
Abstract: The practice of unsolicited advertisements on social media has grown prevalent. This data article presents 837 US-based social media users’ consumer perceptions of such advertisements. Understanding how consumers perceive unsolicited advertising is vital to developing… read more here.
Keywords: unsolicited advertisements; social media; perceptions towards; advertisements social ... See more keywords