A survey of online video advertising
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DOI: 10.1002/widm.1489
Abstract: With the development of social media and the ubiquity of the Internet, recent years have witnessed the rapid development of online video advertising among publishers and advertisers. Video advertising, as a new type of advertisement,… read more here.
Keywords: survey online; online video; video advertising; advertising ... See more keywords
Analysing persuasive marketing of ultra-processed foods on Brazilian television
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DOI: 10.1007/s00038-020-01456-6
Abstract: This study investigated the use of persuasive advertising strategies in ultra-processed food (UPF) advertisements broadcast on the three most popular free-to-air television channels in Brazil. The programming of the selected channels was recorded on eight… read more here.
Keywords: advertising; ultra processed; persuasive advertising; marketing ... See more keywords
Determining the price and refund of products in a supply chain with quality and advertising costs in a fuzzy environment
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DOI: 10.1007/s00500-020-05307-7
Abstract: In online direct selling, three effective elements, namely price, refund and quality, affect the increment (or decrement) of demand and product return. This paper considers forward and backward (i.e., return) pricing decisions under uncertainty and… read more here.
Keywords: fuzzy environment; advertising; quality; price refund ... See more keywords
Deep trajectory: a deep learning approach for mobile advertising in vehicular networks
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DOI: 10.1007/s00521-017-3231-1
Abstract: Mobile advertising is an interesting research topic and a promising commercial application in vehicular networks, which is expected to spread the timely information into the network at a lower cost. Seed vehicles are of vital… read more here.
Keywords: seed; vehicular networks; mobile advertising; deep learning ... See more keywords
A possibilistic closed-loop supply chain: pricing, advertising and remanufacturing optimization
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DOI: 10.1007/s00521-018-3646-3
Abstract: This paper addresses pricing and reverse channel selection decisions in a closed-loop supply chain (CLSC) under fuzziness of demand function’s parameters. Despite numerous studies in which the demand is sensitive to selling price, in this… read more here.
Keywords: loop supply; closed loop; supply chain; advertising ... See more keywords
An Ethical Perspective on Necro-Advertising: The Moderating Effect of Brand Equity
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DOI: 10.1007/s10551-017-3490-x
Abstract: Necro-advertising refers to the use of deceased celebrities in advertising. This practice offers unique advantages to brands that seek to benefit from positive associations with timeless celebrities at a more affordable cost than celebrity endorsement.… read more here.
Keywords: necro advertising; advertising; brand; moderating effect ... See more keywords
A Longitudinal Assessment of Corrective Advertising Mandated in United States v. Philip Morris USA, Inc.
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DOI: 10.1007/s10551-020-04456-x
Abstract: Due to the ethical breaches of tobacco companies over a 50-year period, a U.S. Court ruled in United States v. Philip Morris USA, Inc. that major U.S. tobacco companies had misled consumers and the government… read more here.
Keywords: tobacco; corrective advertising; states philip; advertising ... See more keywords
Targeted interest-driven advertising in cities using Twitter
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DOI: 10.1007/s10618-017-0529-7
Abstract: Targeted advertising is a key characteristic of online as well as traditional-media marketing. However it is very limited in outdoor advertising, that is, performing campaigns by means of billboards in public places. The reason is… read more here.
Keywords: interest driven; use; advertising; driven advertising ... See more keywords
Gender difference in visual attention to digital content of place-based advertising: a data-driven scientific approach
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DOI: 10.1007/s10660-021-09494-9
Abstract: Due to the greater integration of digital technology within advertising and e-commerce, academics and practitioners need a better understanding of advertising effects in ecologically valid environments. This in-market study focuses on gender differences to investigate… read more here.
Keywords: gender; place based; advertising; based advertising ... See more keywords
Do coverage mandates affect direct-to-consumer advertising for pharmaceuticals? Evidence from parity laws
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DOI: 10.1007/s10754-018-9234-3
Abstract: Direct-to-consumer advertising (DTCA) for prescription drugs is a relatively unique feature of the US health care system and a source of tens of billions of dollars in annual spending. It has also garnered the attention… read more here.
Keywords: direct consumer; advertising; consumer; coverage ... See more keywords
Betting is Loving and Bettors are Predators: A Conceptual Metaphor Approach to Online Sports Betting Advertising
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DOI: 10.1007/s10899-017-9727-x
Abstract: The legalisation of online gambling in multiple territories has caused a growth in the exposure of consumers to online sports betting (OSB) advertising. While some efforts have been made to understand the visible structure of… read more here.
Keywords: advertising; sports betting; osb advertising; online sports ... See more keywords