Does the advertising of plant‐based burgers attract meat consumers? The influence of new product advertising on consumer responses
Sign Up to like & getrecommendations! Published in 2024 at "Agribusiness"
DOI: 10.1002/agr.21916
Abstract: The “meat” marketing of new plant‐based burgers distinguished them from traditional vegan burgers, yet it is still unknown if and to what extent this advertising appeals to meat consumers. We employ a novel digital advertisement… read more here.
Keywords: burger; plant based; meat; based burgers ... See more keywords
Investigation of product quality and advertising: Government intervention in advertising
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DOI: 10.1002/mde.4093
Abstract: We investigate the joint operations and marketing decisions of a manufacturer under government intervention in advertising. We introduce four possible intervention scenarios: no government intervention, proactive intervention to maximize social welfare, proactive intervention to protect… read more here.
Keywords: consumer; investigation; government intervention; advertising ... See more keywords
A survey of online video advertising
Sign Up to like & getrecommendations! Published in 2023 at "Wiley Interdisciplinary Reviews: Data Mining and Knowledge Discovery"
DOI: 10.1002/widm.1489
Abstract: With the development of social media and the ubiquity of the Internet, recent years have witnessed the rapid development of online video advertising among publishers and advertisers. Video advertising, as a new type of advertisement,… read more here.
Keywords: survey online; online video; video advertising; advertising ... See more keywords
Analysing persuasive marketing of ultra-processed foods on Brazilian television
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DOI: 10.1007/s00038-020-01456-6
Abstract: This study investigated the use of persuasive advertising strategies in ultra-processed food (UPF) advertisements broadcast on the three most popular free-to-air television channels in Brazil. The programming of the selected channels was recorded on eight… read more here.
Keywords: advertising; ultra processed; persuasive advertising; marketing ... See more keywords
Determining the price and refund of products in a supply chain with quality and advertising costs in a fuzzy environment
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DOI: 10.1007/s00500-020-05307-7
Abstract: In online direct selling, three effective elements, namely price, refund and quality, affect the increment (or decrement) of demand and product return. This paper considers forward and backward (i.e., return) pricing decisions under uncertainty and… read more here.
Keywords: fuzzy environment; advertising; quality; price refund ... See more keywords
Deep trajectory: a deep learning approach for mobile advertising in vehicular networks
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DOI: 10.1007/s00521-017-3231-1
Abstract: Mobile advertising is an interesting research topic and a promising commercial application in vehicular networks, which is expected to spread the timely information into the network at a lower cost. Seed vehicles are of vital… read more here.
Keywords: seed; vehicular networks; mobile advertising; deep learning ... See more keywords
A possibilistic closed-loop supply chain: pricing, advertising and remanufacturing optimization
Sign Up to like & getrecommendations! Published in 2018 at "Neural Computing and Applications"
DOI: 10.1007/s00521-018-3646-3
Abstract: This paper addresses pricing and reverse channel selection decisions in a closed-loop supply chain (CLSC) under fuzziness of demand function’s parameters. Despite numerous studies in which the demand is sensitive to selling price, in this… read more here.
Keywords: loop supply; closed loop; supply chain; advertising ... See more keywords
An Ethical Perspective on Necro-Advertising: The Moderating Effect of Brand Equity
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DOI: 10.1007/s10551-017-3490-x
Abstract: Necro-advertising refers to the use of deceased celebrities in advertising. This practice offers unique advantages to brands that seek to benefit from positive associations with timeless celebrities at a more affordable cost than celebrity endorsement.… read more here.
Keywords: necro advertising; advertising; brand; moderating effect ... See more keywords
A Longitudinal Assessment of Corrective Advertising Mandated in United States v. Philip Morris USA, Inc.
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Business Ethics"
DOI: 10.1007/s10551-020-04456-x
Abstract: Due to the ethical breaches of tobacco companies over a 50-year period, a U.S. Court ruled in United States v. Philip Morris USA, Inc. that major U.S. tobacco companies had misled consumers and the government… read more here.
Keywords: tobacco; corrective advertising; states philip; advertising ... See more keywords
Targeted interest-driven advertising in cities using Twitter
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DOI: 10.1007/s10618-017-0529-7
Abstract: Targeted advertising is a key characteristic of online as well as traditional-media marketing. However it is very limited in outdoor advertising, that is, performing campaigns by means of billboards in public places. The reason is… read more here.
Keywords: interest driven; use; advertising; driven advertising ... See more keywords
Gender difference in visual attention to digital content of place-based advertising: a data-driven scientific approach
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DOI: 10.1007/s10660-021-09494-9
Abstract: Due to the greater integration of digital technology within advertising and e-commerce, academics and practitioners need a better understanding of advertising effects in ecologically valid environments. This in-market study focuses on gender differences to investigate… read more here.
Keywords: gender; place based; advertising; based advertising ... See more keywords