A consumer socialization approach to understanding advertising avoidance on social media
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Business Research"
DOI: 10.1016/j.jbusres.2020.01.062
Abstract: Abstract The past five years have seen a rapid growth of advertising on social media platforms (SMPs). The current study adopts the consumer socialization framework to investigate predictors of advertising avoidance on SMPs (Facebook, Twitter,… read more here.
Keywords: social media; consumer socialization; advertising avoidance; avoidance ... See more keywords
Research on the Influence Mechanism of Consumers’ Perceived Risk on the Advertising Avoidance Behavior of Online Targeted Advertising
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.878629
Abstract: In China, online sales continue to grow against the generally adverse effects of the COVID-19 pandemic on economic development. Although advertisers favor online targeted advertising for its precision, consumers may find it intrusive and avoid… read more here.
Keywords: influence; avoidance; advertising; risk ... See more keywords
HOW ADVERTISING AVOIDANCE AFFECTS VISUAL ATTENTION AND MEMORY OF ADVERTISEMENTS
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Business Economics and Management"
DOI: 10.3846/jbem.2021.14546
Abstract: Understanding how to more effectively advertise is an important area for practitioners, many of whom are struggling to stay in business. Nowadays, both product and corporate branding are important and given the increase in online… read more here.
Keywords: advertising avoidance; attention; memory; brand ... See more keywords