Measuring the content characteristics of videos featuring augmented reality advertising campaigns
Sign Up to like & getrecommendations! Published in 2018 at "Journal of Research in Interactive Marketing"
DOI: 10.1108/jrim-01-2018-0027
Abstract: Purpose Over the past few years, advertisers have adopted augmented reality (AR) technology in advertising campaigns. To overcome the geographic limit, advertisers record the interaction between people and virtual objects in AR campaigns and upload… read more here.
Keywords: videos featuring; content characteristics; augmented reality; advertising ... See more keywords
Real inclusion or simulation? An exploration of advertising campaigns and the gay community in Mexico
Sign Up to like & getrecommendations! Published in 2020 at "Telos"
DOI: 10.36390/telos221.14
Abstract: The gay community has generally been stereotyped and excluded from spaces in our society. This is reflected in political or commercial advertising campaigns, with those that have been inclusive being very scarce at a global… read more here.
Keywords: gay community; community; advertising; mexico ... See more keywords