Transit advertising in corporate branding: a multilevel study
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DOI: 10.1108/ijchm-11-2017-0777
Abstract: Purpose The purpose of the present study is to examine the effectiveness of tourist shuttle bus advertising for the corporate brand image of gaming and hospitality operators. Design/methodology/approach Grounded in the theoretical framework of Message… read more here.
Keywords: shuttle bus; study; advertising effectiveness; advertising corporate ... See more keywords