Negative factors of beliefs toward advertising on Facebook and their effect on attitudes
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DOI: 10.21511/ppm.15(2-2).2017.09
Abstract: Previous research has studied the effects of materialism, value corruption and falsity, which were identified by Pollay and Mittal (1993) as negatively impacting the beliefs about advertising. Few, if any, assessed negative beliefs about Facebook… read more here.
Keywords: advertising; facebook; advertising facebook; negative factors ... See more keywords