Advertisers’ perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
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DOI: 10.1080/13527266.2017.1409250
Abstract: Abstract Although they are key stakeholders, advertisers’ views on the usage of novel (integrated and/or interactive) advertising toward minors has remained largely unexplored in academic research. This study aims to fill this gap by examining… read more here.
Keywords: formats aimed; ethical appropriateness; new advertising; advertising ... See more keywords
Epistemological and methodical challenges in the research on embedded advertising formats: A constructivist interjection
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DOI: 10.1515/commun-2019-0119
Abstract: Abstract Advertisers’ increasing use of embedded advertising formats makes it more difficult for consumers to identify persuasive intents in advertiser messages. However, only if consumers identify these intents and categorize messages as advertising, can they… read more here.
Keywords: research; advertising; advertising research; advertising formats ... See more keywords