Influence for social good: exploring the roles of influencer identity and comment section in Instagram-based LGBTQ-centric corporate social responsibility advertising
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DOI: 10.1080/02650487.2021.1884399
Abstract: Brands have increasingly collaborated with influencers on their social advocacy efforts through social media influencer advertising. This study explores the effects of influencer identity and comme... read more here.
Keywords: social good; advertising influence; influencer identity; advertising ... See more keywords