The Impact of Green Advertising Information Quality Perception on Consumers’ Response: An Empirical Analysis
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DOI: 10.3390/su142013248
Abstract: Green advertising is one of the important tools for companies to carry out marketing activities, and it is especially important for green brand owners to improve the persuasive effect of green advertising. Existing studies focus… read more here.
Keywords: advertising information; quality; advertising; green advertising ... See more keywords