A Sponsorship Disclosure is Not Enough? How Advertising Literacy Intervention Affects Consumer Reactions to Sponsored Influencer Posts
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DOI: 10.1080/10496491.2020.1829771
Abstract: Abstract In view of the burgeoning innovation in marketing practices on social media, the need to understand how consumers react to these practices is also on the rise. Drawing on the persuasion knowledge model and… read more here.
Keywords: disclosure; literacy intervention; advertising literacy; sponsorship disclosure ... See more keywords