Stochastic cooperative advertising in a manufacturer–retailer decentralized supply channel
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Industrial Engineering International"
DOI: 10.1007/s40092-016-0164-8
Abstract: This work considers cooperative advertising in a manufacturer–retailer supply chain. While the manufacturer is the Stackelberg leader, the retailer is the follower. Using Sethi model it models the dynamic effect of the manufacturer and retailer’s… read more here.
Keywords: manufacturer retailer; cooperative advertising; manufacturer; advertising ... See more keywords