Perceived emotional states mediate willingness to buy from advertising speech
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DOI: 10.3389/fpsyg.2022.1014921
Abstract: Previous studies have shown that stimulus-organism-response (SOR) theory can well explain the willingness to buy from stores, products, and advertising-related stimuli. However, few studies have investigated advertising speech stimulus that is not influenced by visual… read more here.
Keywords: speech; buy advertising; emotional states; willingness buy ... See more keywords