Reinforcement Learning Based Advertising Strategy Using Crowdsensing Vehicular Data
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DOI: 10.1109/tits.2020.2991029
Abstract: As an effective tool, roadside digital billboard advertising is widely used to attract potential customers (e.g., drivers and passengers passing by the billboards) to obtain commercial profit for the advertiser, i.e., the attracted customers’ payment.… read more here.
Keywords: advertising strategy; commercial profit; vehicular data; advertising ... See more keywords
Target or Not? Endogenous Advertising Strategy Under Competition
Sign Up to like & getrecommendations! Published in 2020 at "IEEE Transactions on Systems, Man, and Cybernetics: Systems"
DOI: 10.1109/tsmc.2018.2853181
Abstract: This paper considers two firms that compete on both advertising and pricing. Each firm decides whether to use mass advertising to cover the entire market or adopt targeted advertising to inform only the switching shoppers.… read more here.
Keywords: advertising; advertising strategy; mass advertising; targeted advertising ... See more keywords