UGC attributes and effects: implication for luxury brand advertising
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DOI: 10.1080/02650487.2021.1898773
Abstract: Abstract Consumers often share their various brand experiences via Instagram, which has users that indirectly enjoy brand experiences from others. Along with this trend, luxury brands have started providing brand experiences through various cultural spaces,… read more here.
Keywords: advertising; brand; advertising ugc; brand experiences ... See more keywords