Examining digital advertising using an affect transfer hypothesis
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DOI: 10.1108/jrim-07-2017-0053
Abstract: This paper aims to develop a framework for understanding consumers’ response to digital advertising using the affect transfer hypotheses and incorporating search behaviors. The paper also offers future research suggestions.,A quantitative approach is used in… read more here.
Keywords: advertising using; research; affect transfer; digital advertising ... See more keywords
It's now time to curb advertising using flat-faced dogs, say vets
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DOI: 10.1136/vr.j1487
Abstract: Vets want to see demand for popular flatnosed dogs reduced and some tougher curbs on their use in advertising campaigns. they say breeds such as the bulldog, French bulldog and pug have become fashionable and,… read more here.
Keywords: advertising using; time; advertising; using flat ... See more keywords