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Published in 2018 at "International Journal of Bank Marketing"
DOI: 10.1108/ijbm-10-2016-0149
Abstract: The purpose of this paper is to investigate the role of financial advice on investor trading behavior by analyzing the influence of advisor personality.,The study utilized the Big Five personality framework from Costa and McCrae…
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Keywords:
advisor personality;
trading;
personality;
financial advice ... See more keywords