Examining brand affect mediation roles: trends and implications for tablet PCs market
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DOI: 10.1504/ijtgm.2020.106748
Abstract: This study aimed at examining the brand affect mediation role of brand intention and brand reliability influences towards purchase loyalty and attitudinal loyalty for the customers of tablet personal computers (hereafter: tablet PCs) in Indonesia.… read more here.
Keywords: tablet pcs; examining brand; affect mediation; brand ... See more keywords