Servicescape, positive affect, satisfaction and behavioral intentions: The moderating role of familiarity
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DOI: 10.1016/j.ijhm.2018.11.003
Abstract: Abstract This study is the first to assess the relationships between substantive and communicative servicescape, positive affect, satisfaction, and behavioral intentions in a highly substantively staged hotel setting, as well as the moderating effects of… read more here.
Keywords: affect satisfaction; behavioral intentions; servicescape positive; familiarity ... See more keywords