Prioritizing the Factors Affecting Brand Equity of Popular Football Clubs in Iran
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DOI: 10.29252/acadpub.aassjournal.5.3.87
Abstract: Background. Today, Building strong brands, Because of the extraordinary advantages that it creates, have been the marketing priorities of many organizations. Strong brands for a company, Creates an identity in the market. Objectives. This study… read more here.
Keywords: factors affecting; brand; affecting brand; brand equity ... See more keywords