THE IMPACT OF PERCEIVED CORPORATE AFFINITY FOR TECHNOLOGY ON SERVICE OUTCOMES: A SIGNALING THEORY PERSPECTIVE
Sign Up to like & getrecommendations! Published in 2018 at "Journal of Marketing Theory and Practice"
DOI: 10.1080/10696679.2017.1369127
Abstract: Congruity theory suggests that customers’ attitudes toward technology limit the benefits service firms accrue from publicizing their technological relationship, but signaling theory suggests the opposite. Both are used to develop and test hypotheses regarding the… read more here.
Keywords: affinity technology; signaling theory; service; technology ... See more keywords
Is our growing affinity for technology a challenge for preventing distracted cycling? An Australian study.
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DOI: 10.1080/15389588.2025.2489649
Abstract: OBJECTIVES The core aim of this study was to assess secondary task engagement among Australian cyclists, considering demographic, behavioral, and psychosocial factors as potential contributors. METHODS This study used the information provided by a sample… read more here.
Keywords: technology; secondary task; affinity technology; cycling behavior ... See more keywords