'See Your Doctor': The Impact of Direct-to-Consumer Advertising on Patients with Different Affliction Levels
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DOI: 10.2139/ssrn.2671610
Abstract: Pharmaceutical firms continue to advertise more and more prescription drugs directly to consumers, advocating them to discuss the focal health condition and the efficacy of the advertised drug with their physicians. In this paper, we… read more here.
Keywords: affliction levels; patients different; direct consumer; consumer advertising ... See more keywords