The Effectiveness of Price Promotions in Purchasing Affordable Luxury Products: An Event-Related Potential Study
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DOI: 10.3389/fnins.2022.818503
Abstract: Similar to traditional luxuries, affordable luxuries enjoy a high level of perceived product quality and perceived social status, but the effectiveness of price promotions of purchasing affordable luxury products is different from that of traditional… read more here.
Keywords: price promotions; affordable luxury; price; condition ... See more keywords