Why Do People Choose Different Social Media Platforms? Linking Use Motives With Social Media Affordances and Personalities
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DOI: 10.1177/08944393211049120
Abstract: Drawing on uses and gratifications (U&G) theory, the current research investigates how social media users exploit different media affordances to satisfy their motives and how such motives are shaped by their personalities. A cross-sectional survey… read more here.
Keywords: social media; media platforms; affordances personalities; media affordances ... See more keywords