Do demographic and beef eating preferences impact on South African consumers' willingness to pay (WTP) for graded beef?
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DOI: 10.1016/j.meatsci.2018.12.011
Abstract: A total of 720 South African consumers sourced from rural and urban backgrounds scored willingness to pay (WTP) for different eating quality grades of beef. The consumers had previously participated in taste panels which scored… read more here.
Keywords: beef; quality; wtp; willingness pay ... See more keywords