Franchising in African markets: Motivations and challenges from a Sub‐Saharan African country perspective
Sign Up to like & getrecommendations! Published in 2019 at "Thunderbird International Business Review"
DOI: 10.1002/tie.21987
Abstract: Department of Marketing and Entrepreneurship, University of Ghana Business School, University of Ghana, Legon, Ghana Central Business School, Central University, Accra, Ghana Correspondence Dr. Mahmoud A. Mahmoud, Department of Marketing and Entrepreneurship, University of Ghana… read more here.
Keywords: franchising african; ghana; university ghana; african markets ... See more keywords
Mary Njeri Kinyanjui, African Markets and the Utu-ubuntu Business Model: a perspective on economic informality in Nairobi. Cape Town: African Minds (pb R250 – 978 1 928331 78 0). 2019, 200 pp.
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DOI: 10.1017/s0001972020000923
Abstract: attribute it to the city’s fast-paced and capitalist living conditions, but to their rural upbringing, which some might describe as ‘traditional’ rather than ‘modern’. From an anthropological standpoint, more detail on the interplay between traders’… read more here.
Keywords: njeri kinyanjui; markets utu; african markets; kinyanjui african ... See more keywords