Can brand sharing change consumers’ brand attitudes? The roles of agency-communion orientation and message length
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DOI: 10.1016/j.jbusres.2021.02.029
Abstract: Abstract This research explores the effect of agency–communion orientation on changes in consumers’ brand attitudes after brand sharing. Two laboratory studies and one field study indicate that when consumers are communion- (vs. agency-) oriented, their… read more here.
Keywords: agency communion; brand attitudes; length; brand ... See more keywords
Investigating predictive power of agency and communion for interprofessional learner outcomes: A before–after study
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DOI: 10.1080/13561820.2017.1325352
Abstract: ABSTRACT As interprofessional education (IPE) continues to be instituted, much attention has been paid to training-intervention effectiveness. Less attention has been paid to the selection side of the IPE model; however, efficient delivery is necessary… read more here.
Keywords: learner outcomes; investigating predictive; agency communion; ipe ... See more keywords
Extracting Agency and Communion From the Big Five: A Four-Way Competition.
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DOI: 10.1177/10731911211003978
Abstract: Agency and communion are the two fundamental content dimensions in psychology. The two dimensions figure prominently in many psychological realms (personality, social, self, motivational, cross-cultural, etc.). In contemporary research, however, personality is most commonly measured… read more here.
Keywords: big five; extracting agency; communion big; agency communion ... See more keywords
Agency and Communion in People with Alzheimer’s Disease, as Described by Themselves and their Spousal Carers
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DOI: 10.1177/1471301217706268
Abstract: Agency (individuality) and communion (togetherness) are vital to a positive sense of self. People with Alzheimer’s disease are at risk of experiencing diminished agency and decreased communion. Their family members’, especially their partner’s, view on… read more here.
Keywords: alzheimer disease; people alzheimer; agency; agency communion ... See more keywords