A principal–agent perspective on consumer co-production: Crowdfunding and the redefinition of consumer power
Sign Up to like & getrecommendations! Published in 2019 at "Technological Forecasting and Social Change"
DOI: 10.1016/j.techfore.2018.06.013
Abstract: This article treats crowdfunding, a practice that helps firms fund new projects using online communities of consumers, as a specific case of co-production. Through the lens of principal–agent theory, the article examines the agency relationship… read more here.
Keywords: agent perspective; principal agent; production; consumer ... See more keywords