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Published in 2023 at "Journal of Interactive Marketing"
DOI: 10.1177/10949968221143351
Abstract: Consumers are increasingly expected to be active in managing their personal well-being. Agency, meaning individuals’ ability to reflect on their circumstances, effect change, and act independently, constitutes an important means for consumer well-being. To a…
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Keywords:
agency well;
smart wearable;
wearable technologies;
agency ... See more keywords