Considering the role of agritourism co-creation from a service-dominant logic perspective
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DOI: 10.1016/j.tourman.2017.02.002
Abstract: In recent decades, providing production and service simultaneously has remained an unsolved problem in developing agritourism. This study adopted the concept of service-dominant logic, with a service blueprint to assist entrepreneurs in designing agritourism activities… read more here.
Keywords: agritourism activities; agritourism; service dominant; service ... See more keywords
Agritourism: experience design, activities, and revisit intention
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DOI: 10.1108/tr-10-2019-0438
Abstract: Purpose Previous studies have discussed individual effects that certain agritourism activities have on visitor response while ignoring interaction effects. Therefore, the purpose of this study is to discuss both the individual and interaction effects of… read more here.
Keywords: agritourism activities; revisit intention; agritourism; interaction ... See more keywords