An integrated approach to the purchase decision making process of food-delivery apps: Focusing on the TAM and AIDA models
Sign Up to like & getrecommendations! Published in 2021 at "International Journal of Hospitality Management"
DOI: 10.1016/j.ijhm.2021.102943
Abstract: Abstract The study employed two theories, the technology acceptance model (TAM) and the Attention-Interest-Desire-Action (AIDA) model, to provide an understanding of the process of consumers accepting an on-demand food-delivery app, and to establish the effect… read more here.
Keywords: aida; model; food delivery; marketing communication ... See more keywords
The Assessment of Identity Development in Adolescence (AIDA) Questionnaire: First Psychometric Evaluation in Two North American Samples of Young People.
Sign Up to like & getrecommendations! Published in 2022 at "Journal of personality assessment"
DOI: 10.1080/00223891.2022.2119860
Abstract: The Assessment of Identity Development in Adolescence (AIDA) is a recently developed measure of identity diffusion in young people. Originally validated in Switzerland, the English version has not yet been validated. Our aim was to… read more here.
Keywords: young people; aida; identity; development adolescence ... See more keywords
Imaginación y resistencia antidictatorial en los años ochenta. La acción por América Latina de la Asociación Internacional de Defensa de Artistas Víctimas de la Represión en el Mundo (AIDA)
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DOI: 10.4067/s0718-50492017000500156
Abstract: espanolFundada en 1979, AIDA tenia como objetivo denunciar a traves de acciones creativas la censura y la violencia sufridas por artistas en cualquier parte del mundo. Iniciada en Francia, esta asociacion se extendio rapidamente por… read more here.
Keywords: resistencia antidictatorial; los; por; imaginaci resistencia ... See more keywords