Further investigation of behavioural intention towards LCAs: multi-group analyses of air traveller behaviouristics
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DOI: 10.1108/jabs-10-2020-0394
Abstract: Purpose This study investigated an appended belief-attitude-intention (BAI) model, which included two antecedent beliefs of attitude and two marketing factors as additional determinants of air traveller behavioural intentions towards low-cost airlines (LCAs). The hypothesized relationships… read more here.
Keywords: air; towards lcas; air traveller; behavioural intention ... See more keywords