Activators of Airline Customers’ Sense of Moral Obligation to Engage in Pro-Social Behaviors: Impact of CSR in the Korean Marketplace
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DOI: 10.3390/su12104334
Abstract: This study was designed to better comprehend airline customers’ purchase and pay intention formation by involving perceived airline corporate social responsibility (CSR), emotional factors, volitional factors, moral obligation, and brand involvement as key concepts. A… read more here.
Keywords: obligation; pro social; moral obligation; airline customers ... See more keywords