Young Thai People’s Exposure to Alcohol Portrayals in Society and the Media: A Qualitative Study for Policy Implications
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DOI: 10.1007/s12529-019-09785-4
Abstract: BackgroundAlthough previous quantitative studies have documented the association between exposure to alcohol portrayals and drinking attitudes in Western countries, few qualitative studies have explored this matter in Thailand. A better understanding of the association in… read more here.
Keywords: policy; study; alcohol portrayals; exposure alcohol ... See more keywords
The framing of alcohol in (non-)sponsored movies: A comparative content analysis of alcohol advertising and portrayals in sponsored and non-sponsored Dutch movies
Sign Up to like & getrecommendations! Published in 2018 at "Drugs: Education, Prevention and Policy"
DOI: 10.1080/09687637.2017.1296932
Abstract: Abstract Aims: Alcohol advertising, in the form of product placement, has been shown to influence the viewer’s alcohol consumption. However, it is not just the portrayal itself that affects behavioural outcomes; the particular message that… read more here.
Keywords: non sponsored; sponsored movies; alcohol advertising; alcohol portrayals ... See more keywords