The Alcohol–Sport Nexus and How Consumers Are Affected Through Sponsorship
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DOI: 10.1123/ijsc.2018-0153
Abstract: Alcohol-linked sponsorship of sport represents a significant and growing investment as a popular strategy for brand communication. The current study confirms a relationship between exposure and hazardous consumption and provides insight into this relationship by… read more here.
Keywords: sport; alcohol; relationship; alcohol sport ... See more keywords