Predicting purchasing behavior of green food in Algerian context
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DOI: 10.1108/emjb-03-2019-0046
Abstract: The purpose of this paper is twofold: first, the verification of applicability of reasoned action theory to analyze consumer behavior in Algerian context; and second, the identification and analysis of factors influencing purchasing behavior in… read more here.
Keywords: green food; theory; purchasing behavior; food ... See more keywords