A Strategic Approach to the Alliance-Formation Process Between Activists and Legislators in Chile
Sign Up to like & getrecommendations! Published in 2023 at "Latin American Politics and Society"
DOI: 10.1017/lap.2023.11
Abstract: Legislative allies are widely recognized as key to social movement success, but the emergence of their alliance with activists remains understudied. This article proposes a strategic approach to this phenomenon based on the cases of… read more here.
Keywords: strategic approach; approach alliance; alliance formation; process ... See more keywords
The moderating effects of leverage and marketing intensity on alliance formation announcements
Sign Up to like & getrecommendations! Published in 2019 at "Management Decision"
DOI: 10.1108/md-04-2018-0375
Abstract: Purpose March’s 1991 work on exploitation and exploration has been studied in many different industries. The purpose of this paper is to analyze signals emanating from exploration and exploitation alliances within the pharmaceutical industry context.… read more here.
Keywords: leverage marketing; alliance; marketing intensity; market ... See more keywords