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Published in 2019 at "Asia Pacific Journal of Marketing and Logistics"
DOI: 10.1108/apjml-09-2018-0339
Abstract: Purpose The purpose of this paper is to apply a fuzzy LinPreRa cognitive map to evaluate the interaction and importance of factors affecting the development of strategic alliance partnerships between the outlying island duty-free shops…
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Keywords:
alliance partnerships;
cognitive map;
strategic alliance;
fuzzy linprera ... See more keywords
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Published in 2023 at "Journal of Marketing"
DOI: 10.1177/00222429221100186
Abstract: Against a backdrop of limited research focusing on dark-side characteristics in alliances, the authors argue that Machiavellianism in an alliance influences strategies pertaining to gaining new knowledge and using power to achieve better performance effectiveness.…
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Keywords:
machiavellianism alliance;
machiavellianism;
learning anxiety;
alliance partnerships ... See more keywords