Determinants for the commitment relationship maintenance between the alumni and the alma mater
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DOI: 10.1080/08841241.2017.1314402
Abstract: ABSTRACT This study aims to find determinants for the commitment relationship between alumni and alma mater. Based on the literature, satisfaction and image are proposed as drivers of commitment. A survey applied to 2544 alumni… read more here.
Keywords: commitment relationship; relationship; alumni alma; alma mater ... See more keywords