Central EEG Beta/Alpha Ratio Predicts the Population-Wide Efficiency of Advertisements
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DOI: 10.3390/brainsci13010057
Abstract: Recent studies have demonstrated that the brain activity of a group of people can be used to forecast choices at the population level. In this study, we attempted to neuroforecast aggregate consumer behavior of Internet… read more here.
Keywords: beta alpha; alpha ratio; eye tracking; efficiency ... See more keywords