How Do Customers Alter Their Basket Composition When They Perceive the Retail Store to Be Crowded? An Empirical Study
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DOI: 10.1016/j.jretai.2020.05.004
Abstract: Abstract Using data from a large-scale field study, we show that (perceptions of) crowding change(s) the composition of a consumer's shopping basket. Specifically, as shoppers experience more crowding, their shopping basket contains (a) relatively more… read more here.
Keywords: customers alter; alter basket; study; basket composition ... See more keywords