Good enough—compromise between desirability and feasibility: An alternative perspective on satisficing
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Experimental Social Psychology"
DOI: 10.1016/j.jesp.2017.01.002
Abstract: Abstract While maximizers expend substantial effort to maximize utility, prior research indicates that satisficers expend less effort to obtain a good enough option. Why do satisficers settle for a less valued option? We report the… read more here.
Keywords: compromise desirability; alternative perspective; feasibility; good enough ... See more keywords
H-Day 1967 – An alternative perspective on “propaganda” in the historiography of public relation
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DOI: 10.1016/j.pubrev.2018.10.004
Abstract: This article presents an alternative perspective regarding the concept of “propaganda” in the historiography of public relations. Recent scholars of public relations have rightly criticized early a ... read more here.
Keywords: historiography; alternative perspective; historiography public; public relations ... See more keywords