Gen Z´s altruism and performance values link to private label preference: first evidence from a German drugstore sample
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Back and Musculoskeletal Rehabilitation"
DOI: 10.24052/bmr/v11nu01/art-06
Abstract: The purpose of this research is to examine the link between Gen Z ́s values and private label acceptance. It aims at better understanding future generations ́ openness to retailer ́s private label brands, a… read more here.
Keywords: altruism performance; sample; private label; gen ... See more keywords