Are Food Meanings Crucial for Novel Product Acceptance and Purchase Intent? A Case Study With Amaranth Flakes
Sign Up to like & getrecommendations! Published in 2025 at "Journal of Sensory Studies"
DOI: 10.1111/joss.70082
Abstract: The objective of this study was to determine the relevance of symbolic meanings assigned by consumers to a novel amaranth flakes product presented with flavored milk and to analyze their association with consumer liking, acceptability,… read more here.
Keywords: amaranth flakes; food meanings; product; purchase intent ... See more keywords