The public loneliness of endurance athletes: Creating ambient affiliation through involvement strategies on Twitter
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DOI: 10.1016/j.dcm.2020.100380
Abstract: Abstract The accessibility and interactivity of Twitter both facilitate athlete-fan interaction and contribute to the time/space compression between sporting events and communication about them. While numerous studies investigate real-time participatory engagement of fans on Twitter,… read more here.
Keywords: endurance; ambient affiliation; public loneliness; involvement ... See more keywords