Ambient scent as a mood inducer in supermarkets: The role of scent intensity and time-pressure of shoppers
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DOI: 10.1016/j.jretconser.2016.05.007
Abstract: This research aims to study the effect of a carefully selected congruent and simple ambient scent in a real-world supermarket setting. Specifically, we study how different levels of scent intensity affect shopper's mood, behavior and… read more here.
Keywords: time; intensity; ambient scent; scent ... See more keywords