Product attributes and preference for foreign brands among Vietnamese consumers
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DOI: 10.1016/j.jretconser.2016.12.001
Abstract: This research attempted to investigate important product attributes in purchasing fashion goods and the influence of these attributes on preferences for American fashion brands versus local fashion brands, by Vietnamese consumers. A web-based survey was… read more here.
Keywords: product attributes; fashion brands; local fashion; vietnamese consumers ... See more keywords