Brand Appearance in Chinese and American Top-Grossing Commercial Movies: A Comparison
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Promotion Management"
DOI: 10.1080/10496491.2017.1297975
Abstract: ABSTRACT The study investigated different visual and audio factors of product placement in American and Chinese movies by analyzing top-grossing movies of the past decade. Forty movies were selected and analyzed. The results indicated major… read more here.
Keywords: top grossing; product; brand; chinese movies ... See more keywords