Privacy Concerns Amidst OBA and the Need for Alternative Models
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DOI: 10.1109/mic.2017.3301625
Abstract: What convinces users to share information about themselves in an ad-based online world? We explore users willingness to share data in the context of online behavioural advertising (OBA) and tracking prevention tools. We find positive… read more here.
Keywords: amidst oba; privacy concerns; need alternative; privacy ... See more keywords